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Consulting in Artificial Intelligence

André Bacêlo e Costa speaking about Artificial Intelligence applied to organizations

The first question I hear is rarely a technical one. It is where to start, how much to invest and how not to waste time on projects that never reach day-to-day operations.

In most cases the organization does not need more tools. It needs clarity on where to act, why, and in what order.

Talk About Strategy


Who It Is For

  • Boards and executive teams deciding where and how to invest in AI
  • Department leaders under pressure to show results without disrupting operations
  • Organizations that have tried tools and want to move from scattered experiments to a strategy
  • Management teams that need criteria to assess vendor proposals

How We Work

Four stages, each with a verb of its own:

  • Context — understand. Clarify the goals, the constraints and the real capacity to execute. What exists, who decides, what has already been tried.
  • Analysis — assess. Weigh value, feasibility, risk and expected return for each opportunity.
  • Direction — decide. Set priorities and next steps: what moves now, what waits, and why.
  • Follow-through — adjust. Support execution and revisit decisions as reality changes.

Ways to Work Together

  • 01 · Executive session — focused work on one concrete decision or challenge
  • 02 · Assessment and roadmap — in-depth analysis, a selection of priorities and a phased plan
  • 03 · Executive support — regular support to leadership in reviewing progress and risk

Focus Areas

  • Strategy, priorities and investment decisions
  • Selecting and validating use cases
  • Governance, risk and responsible use
  • A capability-building plan for the teams
  • Preparing data, processes and systems for adoption

What You Are Left With

A shared view of what deserves to move ahead, what should wait, and the conditions needed to execute well. Important doubts turned into decisions the organization can actually carry out — not one more presentation that ends up in a drawer.


Where This Leads

Consulting sets the direction. After it there are usually two paths, and both can be done with me:

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