Saltar para o conteúdo

AI Applied to Marketing and Communication

Cover of the “AI Applied to Marketing and Communication” training

Practical application of Artificial Intelligence to create content faster, improve campaigns and build a stronger digital presence — without losing the human touch.

Request a Proposal

Who This Training Is For

  • Marketing and communications teams
  • Content creators, copywriters and social media managers
  • Entrepreneurs and business owners managing their own digital presence
  • Agencies looking to scale content production with AI

What Your Company Will Achieve

  • Create content for social media, blogs and email faster with AI
  • Improve copywriting quality with AI-assisted writing and editing
  • Optimise content for SEO using AI tools
  • Build and execute campaign strategies with AI support
  • Maintain brand consistency while scaling content output

Training Programme

  1. AI in marketing today — tools, trends and real use cases
  2. AI copywriting — writing with AI for social media, ads and blogs
  3. Content strategy with AI — planning, calendars and ideation
  4. SEO and AI — optimising content for search with AI tools
  5. Image and visual content with AI — Midjourney, DALL-E and others
  6. Workflows and automation — integrating AI into your marketing process

Learning Objectives

  • Understand what Artificial Intelligence is, its recent evolution and its impact on marketing and communication
  • Apply prompt engineering principles to get precise, relevant results from AI assistants
  • Use multimodal AI assistants (ChatGPT, Perplexity, Claude) in strategy, analysis and content creation tasks
  • Explore creative AI tools for generating image, video, voice, music and presentations
  • Create dashboards, simulators and custom agents that support customer acquisition and conversion
  • Recognise the main ethical, privacy and copyright risks tied to the use of AI
  • Define an action plan for integrating AI into the organization's marketing and communication routines

Format

  • In-person or online
  • Practical exercises with real marketing scenarios
  • Adaptable to B2B, B2C and e-commerce contexts
  • Post-training follow-up available

What Makes This Different

This is not a tools course.

It's a marketing training with AI — focused on strategy, creativity and results, so your team produces more without losing quality or brand identity.

Ready to multiply your team's content output?

Request a personalised proposal.

Prepare your team to apply AI to real work

Share the context of the organization, the profile of the participants and what the team needs to be able to do better.

Request a Proposal