AI for Sales and Negotiation

Selling still depends on people. What AI changes is the time spent preparing, writing and following up — and that is where most opportunities are lost.

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Who This Training Is For

• Sales and business development teams
• Account managers and heads of sales
• Consultants and brokers who live on proposals
• Organizations with long sales cycles and many open contacts

What Your Team Will Be Able to Do

• Prepare a meeting with real context about the client in minutes
• Write proposals and follow-ups that sound like you, not like a template
• Qualify opportunities with criteria rather than intuition
• Stop letting contacts drop for lack of follow-up
• Prepare objections before hearing them

Programme

1. Where a sales team loses time — map the cycle before automating anything
2. Meeting preparation — context research, the right questions and objection scenarios
3. Commercial writing with AI — emails, proposals and follow-ups in your own voice
4. Qualification and priorities — explicit criteria and decision support on where to invest time
5. Follow-up — sequences, reminders, and what to automate without sounding automated
6. Ethics and client data — what may go into an AI tool and what never should

Format

• In person or online
• Adaptable duration: 4h, 8h or 16h
• Exercises with the team’s real proposals and contacts
• Cases adapted to the sector and the sales cycle

What Makes It Different

This is not a training about prospecting tools.

It is about what happens between first contact and signature — preparation, writing and follow-up — which is where AI gives every salesperson hours back each week.

How many opportunities were lost this month for lack of follow-up?

Request a tailored proposal.