Bacêlo & Costa, Lda.
- Role
- Managing Partner
- Website
- bacelocosta.com

Bacêlo & Costa is an innovation and digital product consultancy, and the company our own projects are born from.
We build for ourselves — and for people who arrive with an idea worth taking to product.
Two ways we work
- Our own projects — brands and products we create, own and grow with a long-term view. SuperHumano AI, SuperHumano Academy and CardUp all come from here
- Projects with others — companies and founders with an idea to build or a product to move forward. We come in as the technical partner and, when the project warrants it, we may also invest and take part in what gets built
The test is the same either way: a real problem, a viable path, and the will to see it through.
What we know how to do
- Applied Artificial Intelligence — intelligent agents, decision dashboards and workflow automation
- Accessible digital products — web and mobile solutions focused on performance, user experience and accessibility
- Cybersecurity and privacy — risk assessment, GDPR compliance and technical auditing
From concept to product, at any stage of the digital cycle.
The ecosystem
Our own projects are born and run from Bacêlo & Costa:
- SuperHumano AI — consulting, training, AI implementation and funding support, at superhumano.ai
- SuperHumano Academy — the continuous learning platform for AI and digital skills, at superhumano.academy
- CardUp — digital business cards for professionals and teams, at cardup.pt
Each solves a different part of the same problem: deciding, learning and applying technology without it depending on luck or individual heroics.
Technology is not the goal: it is the means to turn ideas into products, and products into results. That is the yardstick we use to decide what to build and what to leave aside.
Shall we talk?
Get in touch to share your idea or project and find out how we can work together.